Sapporo Beer | Legendary Biru Campaign

In conjunction with three highly-regarded creative agencies, Sapporo Beer Canada recently launched their ‘Legendary Biru’ campaign, telling the story of brewing process of one of Japanese most acclaimed beers. Weaving Japan’s rich cultural history, heritage and traditional into the narrative, the Sapporo Beer Legendary Biru commercial was created, using fantastic CG technology, Japanese movie clips and traditional artistic imagery.

Warning: Do watch the commercial (above) during your free time. It has been proven that the video will cause an uncontrollable urge to pop open a Sapporo! (NSFW… in a way)

Taking the campaign to the digital space, the design firm ‘Lollipop’ took the campaign to the web, creating a character, ‘The Sage’, the keeper of the legend of Sapporo, who guides you through various ‘Legendary’ adventures and unlock hidden mysteries. Below is the case study summary of the ‘Legendary Biru’ campaign.

Kampai / Cheers!