3D Projection Mapping seems to be the latest eye-catching guerilla marketing technique used by some of the world’s biggest brands. We first noticed it early last year and since, have seen some of the biggest brands utilize this new ingenious, uber-creative and breath-taking technology, in amazing and fascinating ways.
Italian stationary manufacturer, Moleskine, know for their iconic notebooks and albums, recently unveiled this travel collection. Designed by Giulio Iacchetti, the collection features Backpacks, Messanger Bags, Laptop cases and Totes, that resonate a similar look, feel and styling as their iconic notebooks.
Sneaker / sports giants, adidas recently launched its latest campaign, ‘adidas is all in’, with a mega-brust of commercials, videos, images and events. For the first time, the brand combines their sub-brands, adidas original and adidas sport, along with their respective brand ambassadors, en route to being the brand’s largest global campaign ever.
Kicking off the launch of the new Faas Running Series, Puma also released a series of viral videos and commercials, highlighting the Jamaican origin of the shoe’s inspiration and it’s unique technology, with ‘The World’s Fastest Band’ and features the face of Puma Running (and probably the entire running community as well), the world’s fastest man, Usain Bolt.
With the success of their recently released OST for Tron Legacy 3D, Daft Punk now adds another trophy to their list of recognitions, their very own Coca Cola bottles. ‘Daft Coke’ is a collaboration between soft drink giants Coca Cola and Daft Punk, releasing two limited edition bottles in colours, distinctive of the French duo’s, iconic helmets.
Designer online fashion retailer, Net-a-Porter.com, recently launched a ‘brother’ online retail site specifically targeted at providing high-end and cutting-edge designer labels and fashion brands for men. The online retailer would feature around 80 of the world’s iconic brands such as Gucci, Ralph Lauren, Burberry, Lanvin, Alexander McQueen, Paul Smith, Turnbull & Asser and Balenciaga.
You really do not have to be a snowboarder or a huge fan of snowboarding to appreciate this incredible documentary. ‘The Art of Flight’ is a breathtaking, awe-inspiring, unbelievably documented film on a team of professional snowboarders that ride the roughest terrains, slickest hills and illest mountains from Alaska to Austria.
The Legendary Hip-Hop group, The Roots, collaborated with Grammy winner, John Legend, in releasing the album, ‘Wake Up!’. The collaborative group later hosted a number of live concerts under the American Express ‘Unstaged’ concert series. Taking the collaboration further, ‘Wake Up’ was re-broadcasted and directed by renowned actor Spike Lee in collaboration with You Tube and VEVO.