Legendary German Spraycan manufacturer Montana Cans (not to be confused with Montana Colors / MTN / Spanish Montanta) recently released a film that runs through the entire ‘Birth of a Spraycan’, literally from start to finish.
3D Projection Mapping seems to be the latest eye-catching guerilla marketing technique used by some of the world’s biggest brands. We first noticed it early last year and since, have seen some of the biggest brands utilize this new ingenious, uber-creative and breath-taking technology, in amazing and fascinating ways.
Sneaker / sports giants, adidas recently launched its latest campaign, ‘adidas is all in’, with a mega-brust of commercials, videos, images and events. For the first time, the brand combines their sub-brands, adidas original and adidas sport, along with their respective brand ambassadors, en route to being the brand’s largest global campaign ever.
To commemoriate its 100 years in existence, luxury French fashion house Trussardi recently teamed up with iconic German car manufacturer, BMW, in collaborating on an exclusive Trussardi x BMW 5 Series Gran Turismo.
Kicking off the launch of the new Faas Running Series, Puma also released a series of viral videos and commercials, highlighting the Jamaican origin of the shoe’s inspiration and it’s unique technology, with ‘The World’s Fastest Band’ and features the face of Puma Running (and probably the entire running community as well), the world’s fastest man, Usain Bolt.
After releasing a host of teasers, the short film commissioned by Nike Basketball and directed by Robert Rodriguez, is out. Kobe Bryant is ‘The Black Mamba’.
Designer online fashion retailer, Net-a-Porter.com, recently launched a ‘brother’ online retail site specifically targeted at providing high-end and cutting-edge designer labels and fashion brands for men. The online retailer would feature around 80 of the world’s iconic brands such as Gucci, Ralph Lauren, Burberry, Lanvin, Alexander McQueen, Paul Smith, Turnbull & Asser and Balenciaga.
Grammy Winning artist, Kanye West, teamed up acclaimed music video director, Hype Williams, for the video of his latest single ‘All of the…
Redbull recently teamed up with Brazilian Advertising Agency, Loducca, in releasing a interactive global map of Street Art.
You really do not have to be a snowboarder or a huge fan of snowboarding to appreciate this incredible documentary. ‘The Art of Flight’ is a breathtaking, awe-inspiring, unbelievably documented film on a team of professional snowboarders that ride the roughest terrains, slickest hills and illest mountains from Alaska to Austria.
The Legendary Hip-Hop group, The Roots, collaborated with Grammy winner, John Legend, in releasing the album, ‘Wake Up!’. The collaborative group later hosted a number of live concerts under the American Express ‘Unstaged’ concert series. Taking the collaboration further, ‘Wake Up’ was re-broadcasted and directed by renowned actor Spike Lee in collaboration with You Tube and VEVO.
Nike launched its latest Football / Soccer CTR360 Maestri II boots with an amazing commercial, ‘Take Control’, featuring the Spanish International and Barcelona FC star Andrés Iniesta.
Indonesian-born photographer, Hengki Koentjoro recently released a collection of gorgeous black and white photographs, artistically captured in a host of environments in the South East Asian region.
Swedish car manufacturer, Volvo, teamed up with 10 artists this February to create the Volvo Art Sessions 2011. With a temporary canvas of a (entirely) white Volvo S60, each artist was provided with a canvas to display and showcase their artwork for half a day, post which the next artist took over and repainted / resprayed / remolded the car.
Here’s a sneak peak into the life of Scott Schumann, aka The Sartorialist, fashion / street photographer, style influencer, blogger extraordinaire; brought to you as part of Intel’s Visual Life series.