What happens when you take three artists from different musical genres, put them in a studio, and give them a brief: CREATE THE BEST SONG POSSIBLE?
Together with the launch of its latest footwear collection, Converse, in collaboration with Sup Clothing, one of Singapore’s most popular street label, will unveil its biggest “Three Artists. One Song” launch, with the biggest line up of artists to-date.
Done in true Sup Clothing party style, Converse will be celebrating the launch of its Spring 2012 footwear collection, together with award-winning virtual brand, the Gorillaz, in a street party of epic proportions. Come February 24, revel the night away at the #DoYaThing Street Party as DJ Koflow take things to the wild side, Gorillaz style.
With a collection consisting of four distinctive designs of Converse’sChuck Taylor All Star sneakers, Converse echoes the harmonious blend of music, fashion and design.
“Three Artists. One Song” is a unique music property produced and curated by Converse since 2007. For the first time, “Three Artists. One Song” by Converse will launch its original track titled “DoYaThing”, featuring Gorillaz, James Murphy and Andre 3000 of OutKast, together with a footwear collection. DoYaThing will be available for download at Converse on 23rd February.
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