Nooka Inc. and innovative designer Karim Rashid have collaborated to create a timepiece based on the synergies of “democratic design” and “universal language”. A unique shift from Nooka’s rectangular design, this first circular design series called “Yogurt” will utilize soft and flexible polyurethane, making it similar to the Nooka ZUB line of watches.
The display incorporates digital hexagons that comprise the hour in the middle while the minutes circle the outer display of the watch. This watch will feature sleep mode, a 12 and 24 hour display mode and will be available in 6 different “flavors”: blackberry, raspberry, blueberry, lime, plain (white), and non-fat (clear). It retails in Singapore for SGD$130.