KAWS: Companion at the Parade

Commissioned by Brian Donnelly of KAWS and beautifully captured by director Jake Sumner,  this video is a significant milestone for the KAWS Companion character.

v.a.u.l.t loves every second of this tribute to the artistry of Donnelly, as the shots and music so successfully magnetise the essence of the famed Macy’s Thanksgiving parade in N.Y.C, now in its 86th year.

We like especially that bear hug (pun intended) 28 seconds into the video.

Released exclusively on Nowness and Pharrell’s I am Other, this video was produced by Alldayeveryday in conjunction with Brian Donnelly.


KAWS: Companion at the Parade on

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