STYLE

Gap 0% Plastic Bag 2011 X Organisation of Illustrators Council

Gap goes GREEN!

This year, Gap marks Earth Day with the 3rd consecutive collection of the 0% Plastic Bag – a reusable tote bag with a conscience – made with 100% unbleached cotton.

Aptly coined, the 0% Plastic Bag initiative was sparked as a Southeast Asian project in 2009 to support the global green movement by encouraging the usage of these totes in place of disposable plastic bags. To stay true to this initiative, special attention was paid to the production process to ensure no plastic was used.

Every year, there are 5 new designs. 2011 is the result of a partnership with 5 digital illustrators who belong to the Organisation of Illustrators Council (OIC). They are Anngee Neo, Flee Circus (Lee Wai Leng), Gwee Yin Fei, Mindflyer (Michael Ng) and Miun.

Each was invited to reinterpret the original design of the bag while incorporating the Gap “0% Plastic” tagline.

Presenting…the Gap 0% Plastic Bag 2011 collection.

1) Gap X FleeCircus

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2) Gap X Gwee Yin Fei

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3) Gap X Mindflyer

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4) Gap X Miun

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5) Gap X Anngee Neo

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Click on each illustrator’s name to check out more of their works!

Also, here’s a peek at what you missed last year! These bags are truly a limited edition collectible so don’t miss this year’s boat.

Gap 0% Plastic Bag 2010

(L – R) | Female Magazine | August Man Magazine | Power 98 FM Radio Station | Nuyou Magazine | Juice Magazine

 

This limited edition collection of the Gap 0% Plastic Bag is launched today on Earth Day, 22 April, in all Gap stores. Each bag is available at S$5 with purchase of any Gap merchandise.

 

v.a.u.l.t logohas 2 designs each of the Gap  0% Plastic Bags 2011  to give away! To win yours, ‘like’ our facebook fan page here AND submit your full name, email and mobile number to giveaways@vault-mag.com.

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