60 years is a pretty long time.
And that’s how far the iconic Laurel-Wreath-logo-welding Fred Perry brand has come. Circa August 1952 to present day, that would be 6 decades of witnessing a succession of British subcultures.
What is SUBCULTURE, you might ask? Well, here’s a dictionary definition.
“a social group exhibiting characteristic patterns of behavior sufficient to distinguish it from others within an embracing culture or society”
To us at v.a.u.l.t, we recognize the Fred Perry Subculture as one that’s just plain cool. And it’s all gonna culminate in the Fred Perry 60th Anniversary Party on December 2nd, 2012, from 4pm – 11pm at the Tanjong Pagar Railway Station.
This is what’s going down.
The Exclusive Premiere of “The Don Letts Subculture Films”
Directed by Grammy Award winner and legendary cult figure Don Letts, the brand’s recently produced ‘Subculture’ feature film charts the brand’s unique 60 year association with the British cultural underground subcultures which spanned from the Mods,Skinheads, Suedeheads, Rude Boy, Northern Soul, Two Tone to Brit Pop and Indie. Each 10 minutes of the documentary film will focus on one subculture and has been expertly crafted with Don Letts’ personal insight, previous unseen footage and expert social commentary – providing the first ever interlinked documentary on British Youth Culture
The Sub-Sonic Live Stage
Newly signed to the French electronic music record label Kitsuné, Citizens! will wave the British flag high by headlining the live stage. With a current repertoire including True Romance and Reptile, their quirky Britpop synths and vocals contribute to a catchy BPM that would sweep the electro fan wave when they perform.
We’re also psyched for the other live performances which include a line-up of Obedient Wives Club (Go, Sul!), The Great Spy Experiment, MUON, The Fast Colors feat. X’ho and the DJ Collective that always gets the crowd going & jumping & chanting – Poptart.
GIVEAWAY! 5 INVITES (EACH ADMITS 2) WITH A LIMITED EDITION HEINEKEN JAMES BOND STR BOTTLE ARE UP FOR GRABS!
Simply ‘like’ our Facebook Fan Page , answer the question below & send an email to firstname.lastname@example.org with your Answer + Full Name, IC No, Mobile Number and Email Address to win! It’s that simple!Question: What is “The Don Letts Subculture Films” about?
*Heads up! : Winners will be notified via email on Monday, 26 November.