‘Twas this very day (3.26) when the epic that is Air Max was first birthed forth – making what was invisible visible with the exposed airbag that is no stranger to us, 27 years on.
This same Nike Air cushioning, thought up by an aerospace engineer Frank Rudy and then modified by footwear designer Tinker Hatfield, as well as then designer (now President & CEO) Mark Parker – is responsible for revolutionising how Nike designed running sneakers from that day on.
That is why today we welcome into our world once again the original Air Max, except applied with the volt color treatment to celebrate twenty-seven years of the Air Max family’s growing legacy. Along with a 3.26-emblazoned tongue tab, the Air Max 1 Air Max Day combines the original white/red upper with a volt midsole, accentuating the visible Nike Air.
There’s no better time to wear your Air. Read more about how Air Max first came about and the different forms it’s taken at Nike.com/airmax.